Now, I am not the biggest Starwood fan in the world, I am Marriott all the way, but that comes from my experience working inside of Marriott’s global company and knowing the service and values. Starwood however is doing some amazing things and I can tell you for sure that they are coming up with some the trendiest hotels now.
Starwood as a whole has actually been pumping about $6 billion dollars into overhauling the Sheraton brand and has actually taken their name off of at least three dozen hotels just because they have not met the newest standards that Starwood is setting forth.
This hotel though, the one in the heart of Time Square is actually being deflagged in April, just because this particular hotel is not met the standards. However, it will undergo renovation of $90 million dollars and when it’s done? It will be an incredible hotel.